THIS IS GRIVEL - About the Film
Our job is to make technical mountain equipment.
Our products are not born by themselves, they are born in our company and our company is made of a team of people, who have a vision of the world and of what we do in this world.
So who is Grivel? Who are we? How do we see the world?
In 2019, we have reviewed our logo, simplified and rationalized it.
In 2020, we have defined our positioning, so our mission, our vision and our slogan. To each their own.
We have now made a short film, which is in our view the best way to communicate all this.
In our opinion this is the best fit with today’s communication: internet, social media, low attention, busy schedules.
To make this film, we have gone beyond our borders, we wanted to find a new way, a new fresh look and a new language, involving a team of people from cinema!
Watch here the introduction by the film director, Antonio Bocola.
Lorenzo Belfrond, Luca Rolli
by Mario Fantin, 1957